In my experience, Lacoste, American Eagle, Hollister and Abercrombie and Fitch were all the brands for the Frat Boys and High School douche canoes and dirtbags. Fashion Industry only clings to any social cause if its going to make them money and fast fashion has always been low on any morals and ethics including their dependence on third world sweatshop labor.
When History does the episode of Levi's on Mega Brands that built America, I expect to see all that racism get white washed out like how denim and indigo has roots in slavery.
Ambercrombie and Fitch has a history of making discrimination as part of their brand. This is the company that sold shirts that said “two Wongs can't make it white” the CEO Mike Jefferies was outright insane and the 3 year old article I linked about the Netflix documentary does not shed light on that. He was quoted saying fat people do not belong wearing his brand among other things. Would not at all be shocked if his name shows up many times on the Epstein List as last year he was indicted on Sex Trafficking and Interstate Prostitution. Now he is suffering from Lewy Body Dementia, what people suspect Trump now has. Karma is a bitch or it is just the Harvey Weinstein defense.
Bathwater Starlet Soap is still a better product than cookies made by a Stripper and the "special sauce" from a Texas State Representative added in.
Victoria's Secret pissed off the gooners when the company dumped the angels to go WOKE and now cry go woke go broke when they abandoned that new enlightened ad campaign. That brand and the fashion shows were led by a total creep and much of that change in strategy was due to Rihanna and her inclusive underwear brand Savage x Fenty started to made deep cuts into their market share because they made for all sizes and colors and also did not have $60 panties that cannot survive for than three trips to the laundry.
Funny how she went woke with underwear and became a billionaire and she is doubling down while rest of fashion wants to flirt with fascism. She will survive when the rest end up like all the brands that the douche canoes from my high school class are now faded into oblivion. I remember IOU sweaters and Z Cavarichi, or whatever it was called. No one can pass down American Eagle Jeans as like all fast fashion their products don't last.
All of this ANTI-WOKE crap started in 2016 when I saw you tubers whining about SJWs running Star Wars, Marvel or whatever IP, blaming women or the gays. Tried to explain to them, its corporate fuckery.
Corporate America is not your friend.
Sure you buy the brands, and go as far as make it a part of your personality especially when it comes to IPs such as Star Wars or Super Heroes. It finally clicked, many of us have these relationships with these brands because for many of us its the ONLY thing we have nostalgia for from your youth, because everything else was hot garbage. Knitting Cult Lady said reason why you don't remember your bad childhood because your brain was too busy in survival mode to make memories. For many of us those IPs were the ESCAPE from that. Boomers had those third space away from home they had nostalgia of the pick up games at the sandlot.
Then as adults turned that sandlot into a parking lot.
Star Wars and Super Mario did not come home from their shitty jobs drunk and screaming abuse at them for whatever bullshit reason. We all entered adulthood and those same corporations now need to sell that same IP to the next generation and are not betting on it being some cultural heirloom. I have more nostalgia for GI JOE, STAR WARS, NES and the Genesis. My 6 year youth soccer/tee ball stint, barely remember it Even those seasons when the team went 1st place. Because I was a bench warmer being bored into a dissociated state. Around 12 it ended as it does with 65% of kids in these organized sports.
What has also happened? Corporate America is retreating from DEI and celebrating Pride Month due to pressures from Trump, Target got hit with boycotts that already has hurt their bottom line. American Eagle is seeing their stock price jump but remember this is all third world produced fast fashion and wait until those tariffs hit. Target did not cultivate a brand relationship with Frat Boy Douche Canoes.
Some ways this is also a good thing for LGTBQ Pride, do you really want Corporate America rubbing their dicks all over that, watering it down just to sell their shitty products to the point it becomes a withered up soulless husk of a once great movement.
Corporate America is not your friend.
Trump's ICE raids and tariffs are already hitting their bottom line, sure he got them their precious tax cuts but what is the point of their are not making a profit. They are also desperate trying to sell the GOP Jesus to Gen Z. Like how in the 1990s Clinton Era we Gen X after growing up with Reagan we got the 1960s hippy stuff promoted to us and when we burned it to the ground at Woodstock 99. Sunday night it was burned to the ground because for one they promoted to white male frat boy douche bags with music that was farther away from anything resembling Woodstock. What was Metallica and ICP doing there?
1960s Summer of Love became a Corporate Product, whatever organic and natural parts where replaced with artificial flavorings and coloring. Moby was right, it was not Woodstock it was Gen X Army Base Rock and Rage Fest.
We did not get what our parents got, we a got sold for profit bastardized corporate product. Gen Z will treat the GOP Jesus the same way. These JESUS ads REEK of desperate. They are the least white of any generation and LGTBQ friendly. After the election it was GEN Z went MAGA, but we saw in NYC where Gen Z also voted for Mamdami in DROVES. Majority of Gen Z does not want to live in their Christo Fascist Hellscape.
Only Gen Z that voted for Trump in 2024 were the Frat Boy Douche Canoes. Gen Z for the most part gets the lesson.
Corporate America is not your friend. Remember that.
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